Anton Pinyol is a branding specialist with more than 16 years of experience. Since 2006, he is the co-founder and Creative Director of FIRMA, an agency that has provided brand management to international companies such as Sony, Pepsico, Unilever, Sara Lee, Abertis Telecom, Levi’s, ESADE Business School, Camper and San Miguel. In 1997 he became consultant for Barcelona Design Center. Two years later, Anton joined Summa Communication as Brand Strategy & Naming Director and worked with clients such as Grupo Planeta, Telefonica (now Movistar) and Orange. He is a professor of Brand Management in ESADE Business School and at EINA Design School, ELISAVA Design University and Universitat Politècnia de Catalunya. Antón Pinyol holds a MBA from ESADE. He did his graduating thesis on Holistic Design Management.