Antoni Flores is an expert in competitiveness, innovation and management of new business models; a frequent speaker in business forums and a writer on these topics for general and specialized media. He has advised on strategy, competitiveness and business model design companies such as Hewlett Packard, Inditex, Casals, Steelcase, Bosch Siemens, BBVA, Caja Madrid, Cortefiel, Indra, Danone, Coca Cola. In 2009 he won the Plus Directing Award in the category of SME. Since 2008, Antoni Flores is a member of the commission of innovation of PIMEC (employer’s association) and of the scientific committee of the Andalusian Institute of Technology. In 1990 he founded Competitive Design Network, a leading consulting firm in product development, which later became Loop Business Innovation and expanded into product and services innovation consulting. Antoni Flores is the author of the book La actitud innovadora: cinco principios para generar una nueva forma de gestión (2010, Netbiblo), co-authored Alfons Cornella's book La Alquimia de la Innovación (Ediciones Deusto) and has collaborated with distinguished professionals in books about innovation and design managing. He graduated in mechanical engineering and industrial design.