Marc Lite is, since 2006, FIRMA branding & innovation agency’s Co-founder and Strategy Director. Prior to launch his own company, in 2001, he was strategic marketing assistant at Hewlett-Packard. One year later, he joined Summa Communication, the leading Spanish branding agency at the time, as Brand Strategy Director. He has worked for clients such as La Caixa, ESADE Business School and Santander. Marc Lite is a professor at ELISAVA Design University where he leads some postgraduate programmes. He also teaches Brand Management at ESADE Business School. Together with Anton Pinyol, he created the workshops The Big Idea and Creativity Immersion, that are among the most current disruptive courses at ESADE. From 2003 to 2006, he was the chief editor of All Brand, a Spanish branding publication. Marc Lite holds a MBA from ESADE. He did his graduating thesis at the Indian Institute of Management in Lucknow.