Meike Bomhof is the Senior Associate in Europe at HullAssociates Ltd., a Global Market Access and Reimbursement Consultancy. Since its inception in 2007 she has assisted with the growth of the company in Europe to its present size and provided market access and reimbursement strategy & implementation support related to a wide variety of innovative medical devices mostly in Spain, Italy and The Netherlands. Her main objective is to identify custom made and integrated approaches to market access for a wide range of medical technologies. Prior to her role in HullAssociates she accumulated 14 years of industry experience in the areas of business development, reimbursement, European marketing and finance in Edwards Lifesciences and Baxter where she was responsible amongst other for the evaluation of the viability of commercialization of new products and technologies She started her career in the area of business analysis for European product divisions and finance and controlling for Iberia. Maike Bomhof holds a Postgraduate Diploma Business Administration, International Marketing from University College Dublin and an International Postgraduate Diploma Health Economics from Universitat Pompeu Fabra in Barcelona.