Chia Hwu founded Qubop in 2002 as a mobile production and consulting company. Qubop provides mobile product design, platform consulting, applications and games for the iOS, Android, Windows Phone and BlackBerry platforms. Chia Hwu's background spans product design, marketing, and both hard sciences and the visual arts, and includes seven Silicon Valley startups. Before Qubop, she was Director of Marketing and Developer Outreach at Corona Labs, where she was responsible for leading brand strategy, public relations and product marketing for their mobile tools. Chia previously worked at the Google-funded 23andMe, where she built the company's user communities, created a new product line and social campaign that increased sales by 10x, and managed some of the earliest efforts in marketing genetics to consumers. At Loyalty Lab, Chia sold loyalty programs to major retailers like Smith & Hawken, RedEnvelope and Nine West. Chia has worked in biotech as a medicinal chemist, completed all coursework for a PhD in Chemistry and Biochemistry, received her MS from University of California San Diego, and earned her bachelor's degree from Williams College. She is a coauthor of Teach Yourself the Twitter API in 24 Hours and an expert at the integration of game mechanics and social features into apps.