Domingo Jaumandreu is a specialist dedicated to the transfer of professional knowledge and experience on the commercialization of innovative market propositions. He is also a corporate trainer and a visiting professor at the Universitat Politècnica de Catalunya, the Universitat Autònoma de Barcelona and also with the Marketing & Finanzas Business School of Bilbao. Domingo graduated in Aeronautics Engineering at the Polithechnical University of Madrid and subsequently joined the Robert Bosch Group where he contributed in Advanced Materials Engineering, Manufacturing, Logistics and Business to Business middle management positions. By the end of 1982 he joined Sony in Spain serving in Consumer Products Sales, Marketing and Corporate Managing Director responsibilities. After ten years in European assignments, by June 2009 he retired as Senior Vicepresident in charge of Home Digital and Televison Business Group in Sony Electronics Europe, Sony UK Ltd.